Top Retail Technology Companies in Europe
Retail is undergoing a massive technological transformation, covering areas such as artificial intelligence and machine learning, virtual reality, and mobile technology. AI allows marketers to mine data about customers via smartphones and browsers and generates insights that will help save millions of dollars. Besides, by combining geolocation with AI, marketers can reach targeted audiences with highly personalized offers, including dynamic pricing and customized promotions.
Digital wallets are driving consumer behavior as they allow consumers to make online payments conveniently and safely without the need for credit cards. Retailers are seeking ways to tie the wallets to loyalty and reward programs to learn more about consumer behavior and spending habits. There is considerable effort to automate the warehouse using smart robotics and advanced computer systems to improve inventory control. Retailers are also able to predict demand better as well as make more informed decisions to improve the store’s bottom line. One of the ways retailers are improving their customer experiences is through extended reality. AR and VR will allow potential customers to not only browse but also try the items they are thinking of buying.
At this juncture, there is a wide variety of solution providers entering the industry with a set of advanced retail tech solution offerings. To help companies navigate through the best-of-breed retail tech solution providers, Retail Tech Insights has compiled a list of ’Top 10 Retail Tech Solution Providers in Europe– 2020.’ The enlisted organizations offer cutting-edge retail technology solutions that have the potential to reshape the retail industry. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for aspiring CIOs.
We present to you Retail Tech Insights’s “Top 10 Retail Tech Solution Providers in Europe — 2020.”
The Offerista Group is the leading provider of digital retail marketing in theGerman-speaking countries (Germany, Austria and Switzerland).The company regularly reaches out to 39.5 million consumers each month. With a team of more than 110 employees in Europe, Offerista provides cross-channel solutions for retailers and manufacturer brands across all industries throughout their customer journey. The company advises on all matters from branding to selling off with individual, digital solutions based on a 360° approach for location-based marketing of offers and branches. Its objective is to help brick and mortar retailers achieve higher frequency and more sales through digital retail marketing
Seeketing provides innovative solutions to unify digital and physical behaviour of customers. Seeketing provides a coherent and integrated solution based on mobile technology, which allows the tracking of visitors either online or at the store. Seeketing’s proprietary technology consists of Seeketing nodes — plug and play hardware — and SDK for HTML5/iOS/Android, dashboard and web services. Seeketing detects and tracks visitors (user by user) either online or at the store with a unique phygital ID. With this ID, it is possible to optimise multiple processes related to the operational management of stores and malls
Offers vertical e-retail solutions dedicated to garages , auto centers and specialized traders to capture Internet traffic and redirect it to the physical network in order to achieve sales in stores and increase their turnover